Hey Reader,
For years, the real estate industry has told productive agents that the next step is to build a team...
- Hire a buyer’s agent.
- Recruit more agents.
- Feed them leads.
- Manage their production.
But after more than 40 years in this business, I think a lot of solo agents are being led down the wrong path.
You may not need a team.
You may only need a Production Partner.
There’s a big difference.
A team model means you’re building a business around multiple salespeople.
A Production Partner model is designed to make you, the lead agent, more productive, with time and/or money.
This is a licensed person working alongside you who can step into the parts of production that don’t necessarily require you.
They can:
- Follow up with seller leads and set appointments
- Prospect through circle dialing, door knocking, expireds and FSBOs
- Prepare CMAs and market research
- Visit and evaluate properties
- Help prepare clients and properties for market
- Handle showing feedback
- Attend inspections, appraisals, contractor appointments and closings
- Coordinate with your listing and transaction coordinators
- Become a second knowledgeable, licensed point of contact for your clients
- Licensed Boots on the ground activities
That’s very different from hiring another agent and hoping they create enough production to justify the complexity, or hiring a licensed assistant who also does your marketing.
Your Production Partner is there to expand your personal production capacity.
In fact, the role I use with clients specifically separates the Production Partner from listing coordination, transaction coordination, marketing, operations management and sales management. Those are different seats.
And that distinction matters.
Because the goal isn’t to take you out of production.
The goal is to take you out of the lower-value parts of production so you can spend more time doing the things that actually require your experience, relationships and skill:
- Meeting with clients.
- Winning listings.
- Negotiating.
- Building relationships.
- Generating business.
- Closing deals.
Your Production Partner stays close enough to the transaction and the client that nothing gets dropped—but you no longer have to personally touch every piece of every deal.
That’s leverage.
And for a highly productive solo agent, it may be a much smarter business model than immediately trying to build a real estate team.
You don’t necessarily need five agents.
You may need one very capable person who helps you do significantly more business.
Action Step
- Look at your last five transactions.
- Write down everything you personally did from the first conversation through closing.
Then ask:
Which of these activities truly required me—and which could have been handled by a trained, licensed Production Partner working beside me?
That gap is your capacity problem.
And before you recruit another salesperson, I’d solve that first.
Want my Production Partner Job Description?
I’ve created the actual role, responsibilities and structure I use when helping productive agents build this model.
Grab It Here
You might discover you don’t need to build a team at all.
You just need to build a better way to produce.
Best,
P.S. This job description is just one piece of the puzzle, when hiring, training, compensating & leading a Production Partner. If you want help with the full process Book a Call so I can guide you through it.