Most agents can tell you their sales volume before they can tell you their overhead. That’s backwards. And it’s the reason so many experienced agents — the ones doing $10M, $50M, $100M+ a year — are exhausted, understaffed, and still can’t tell you if the business is actually profitable. I’ve spent 17 years coaching agents and team leaders, and I can tell you the pattern every time: production goes up, chaos goes up with it, and nobody stops to ask whether the business underneath all that...

Reader ...the advice you should be using is "Always be asking questions". There’s a big difference between a client who isn’t ready and a client who isn’t interested. And too many agents treat them exactly the same. I recently discussed this with my friend Tiffany Nyiri, Lender in Southern California, on Martinis & Mentors. Tiffany brought me an all too common scenario: A young first-time buyer had gone through the process, qualified, talked with the agent—and then suddenly said she wanted to...

The Weekly Accelerator with Yvonne Arnold Business Consultant to Top Agents/Teams/Brokers Hey Reader, Agent-to-agent referrals are a bigger business than most agents consider. Most wait for a referral to arrive. Smart agents identify where people are moving from, build relationships with agents in those markets, and create a consistent system for staying in front of them. Here in Idaho, the data tells a clear story. In 2024, more than half of the people moving into Idaho came from just three...

The Weekly Accelerator with Yvonne Arnold Business Consultant to Top Agents/Teams/Brokers Hey Reader, I recently read an Inc. article by Jeff Haden about the 7 habits of mentally tough people. And I immediately thought: Real estate may be one of the best mental-toughness training programs ever invented. Think about it. You can do everything right and lose the listing. Spend three months with a buyer who decides not to buy. Hire someone you thought would be an amazing hire—only to discover...

The Weekly Accelerator with Yvonne Arnold Business Consultant to Top Agents | Teams | Brokers Hey Reader, You hired help. You have a transaction coordinator, assistant, VA, marketing person—or maybe an entire team. So why are you still touching everything? That’s one of the first things I look for when I’m working with an agent or team leader. Because delegation isn’t simply handing someone a task. It means that person owns the outcome without you constantly checking, reminding, fixing,...

The Weekly Accelerator with Yvonne Arnold Business Consultant to Top Agents/Teams/Brokers Hey Reader, When was the last time you personally reviewed your automations, action plans & workflows in your CRM? If you keep hiring companies/people to set up what "they" recommend you need, however you and your team don't have a clue as to what it does and how to use it, you are messing up the whole purpose of a CRM. You need to read this: 1. Action plans/workflows DON'T convert leads to clients ......

The Weekly Accelerator with Yvonne Arnold Business Consultant to Top Agents/Teams/Brokers Hey Reader, For years, the real estate industry has told productive agents that the next step is to build a team... Hire a buyer’s agent. Recruit more agents. Feed them leads. Manage their production. But after more than 40 years in this business, I think a lot of solo agents are being led down the wrong path. You may not need a team. You may only need a Production Partner. There’s a big difference. A...

The Weekly Accelerator with Yvonne Arnold Business Consultant to Top Agents/Teams/Brokers Hey Reader, Real estate conference season is expensive. By the time you pay for the ticket, airfare, hotel, meals, transportation, and several days away from your business, you may have invested thousands of dollars. That investment can absolutely be worthwhile. The problem is that most agents attend without a clear objective. They sit through session after session, take pages of notes, meet dozens of...

The Weekly Accelerator with Yvonne Arnold Business Consultant to Top Agents/Teams Hey Reader, Today, I'm probably gonna ruffle some feathers. That's okay...because if this email saves just one productive real estate agent from making a six-figure hiring mistake, it'll be well worth it. One of the biggest mistakes I've seen in my coaching career is a successful real estate agent decides they're overwhelmed, they're closing a lot of transactions, the business is growing, and they know they need...